Wednesday 26 June 2013

Primark AW13 Collection

Primark, Primark, Primark. I applaud you. Never have I been so amazed by the success of a budget fashion chain like them this year so far. After recently teaming up with ASOS, the online retailer reported a huge surge in sales after beginning the partnership with the company. 

Now I know that the words "Primani" and "sweatshop" in the same sentence are seen to argue the reflection on the production quality of clothing made for the thousands of fashion forward individuals that shop at Primark. The dissertation I recently wrote is based on a very similar topic where I considered the argument of urban and rural China and why certain areas are bound by eco and ethical concern. It's a topic as a consumer and fashion student that I feel very strongly about and it always brings debate when talking about Primark especially. To those that shun the company though for the standards that production workers endure, I feel that we should take note and look at other high street stores and how their products are also produced. Primark aren't the only ones and as a budget chain, they seem to receive the hardest criticism.

Despite the name they may have made for themselves in terms of production, the company continue to provide many of us with their thrifty fashion forward clothing and accessories at budget prices and this continues with their Autumn/Winter 2013 collection. The latest collection is formed around the grunge look- a continuation of the 90s Nirvana style currently being seen left, right and centre in Spring/Summer collections from designers such as Phillip Lim and Dries Van Noten. 

Priced between £6-£30, it's certainly a collection that will fulfill the demands of any clothing budget. Here are my favourites from the collection: 


Uber cute pinafore dress! This could be worn all year round and I could see it being worn with....

This pastel knitted jumper! The colour combination works so well and teamed with woolly tights it could provide such a lovely winter outfit.

SHOES SHOES SHOES. Can never have too many! I'm loving the black and cream strapped flats at the bottom left & right.
MORE SHOES! These move away from the grunge look that the main collection targets but they would go with any outfit and are perfect for any season.
Pastel tones have been the lovechild of my summer thus far and these pieces send me Topshop Unique vibes seen in their own AW collection. I love!
Front view of the coat above left. Look at that collar and the fit looks absolutely amazing. This may just have to be my new Winter coat!

Tartan- a pattern notorious for its part in grunge inspired clothing. 
These Paisley trousers (£16) are seriously cool. Forever 21 are also currently selling a similar pair slightly cheaper than Primark but I think this whole outfit works extremely well together.
This contrast top would also work well with the denim pinafore dress and is a striking addition to the collection.

What do you think about Primark's upcoming collection? I think it's fantastic value for money for any budget and there are some key pieces which can be recycled into other seasons. 


I'm SORRY!!

This is not on. I haven't blogged in almost a month. I apologise. Profoundly. The last couple of weeks have been so chaotic, I've been finishing up my foundation degree for good in setting up my graduate exhibition and organising the final catwalk show which happened last Thursday. Thankfully both were an amazing success and after turning model booker/allocator for the day last week, it made me realise why I love fashion so much. Pics to follow!

In other news I went to my two uni interviews as I'm topping up my degree to a full BA Hons for another 2 years of study. I went to the BA Fashion and BA Textiles interviews and was accepted onto both courses (DILEMMA!). In the end I decided to progress onto the Textiles course but I'll still be making garments and taking my studies in a fashion direction. I just feel that I work so well in exploring textiles and I can't wait to develop collections using screenprinting, laser cutting, dyeing, etc., some of which I wasn't able to use on the foundation course.

I also got all my second year results back and I'm so happy with how I did- three 2:1's and two 1st's! Pretty darn happy that I'm coming away with a top 2:1 overall. I'm going to miss the girls and tutors but I'm looking forward to seeing them at graduation in November for a catch up and celebratory drink!!!